Design directions
Four ways Wagstaff House could look. These are concept mockups for comparison only.
A · Townhouse
Warm editorial: cream, forest green and brass, Fraunces serif. Reads as a boutique hotel first and a dog place second.
B · Sunday Walk
Bright and confident, with big sans type and sticker shapes. Pitched at younger city couples whose dog is all over their Instagram.
C · After Dark
Moody members'-club luxury: deep ink, gold and italic serif. Pushes towards the higher end of the price range.
D · Dog-first booking
Mobile flow where the dog's profile comes before dates and payment. This is the core product idea shown as UX.